NFF Launches "I'm A Football Mom" Initiative | Athletic Business

NFF Launches "I'm A Football Mom" Initiative

Source: National Football Foundation

Project aims to capture moms' perspective on their children playing football.


IRVING, Texas (Oct. 26, 2016) - The National Football Foundation (NFF) & College Hall of Fame announced today the launch of "I'm A Football Mom," a new initiative to highlight the unique perspectives of mothers around the country who believe in the benefits of having their sons and daughters play football.

"The National Football Foundation makes a concerted effort to create opportunities for all the groups who influence the game and play a role in supporting our mission," said NFF Chairman Archie Manning. "Whether it is coaches, players, officials, administrators, or parents, the NFF has a series of initiatives at the national and chapter level designed to engage all the people who support the game. Moms represent one of the most powerful influences in a young person's development, and we have launched "I'm A Football Mom" to give them a voice in the promotion of the game."

The "I'm A Football Mom" initiative will feature a series of videos and stories, which will be promoted in social media and on, the NFF's digital platform that highlights the good in the game. More than 20 stories have already been posted to, and the NFF posted today the initiative's first video, which captures the insights of Pam Martin from Indianapolis, Ind., the mother of three sons who each played college football: Josh (University of Indianapolis, Ind.), Nick (University of Norte Dame) and Zack (University of Notre Dame).

"Parents face a myriad of choices about the activities for their children," said NFF President & CEO Steve Hatchell. "And we believe there is no better vehicle for teaching teamwork, discipline, and leadership than football. We wanted to create a stage for the mothers of the more than 1.1 million high school and 70,000 college players as a vehicle for them to share their thoughts on the lifelong lessons their children learn on the gridiron."

College athletics runs deep in the Martin family, and Pam attended the University of Kentucky as an intramural swimmer and student trainer with the football team. In the initiative's inaugural video, produced by the Business Media Group (BMG) of Indianapolis, Ind., Pam pays tribute to football and the relationships the sport has helped her family develop as well as the benefits to her sons.

"We love it as a family because it's shaped who we are," Martin says in the video. "We have had so many great experiences, and it's taught us so much. It's just provided us a lot of joy. It has provided my kids with their educations. It taught them the life lessons that will carry through their whole lives. It has provided a community for us in high school, and the friends we have will be friends for life, and we still get together. I just love the game. I love to watch the game."

To watch the video and read about some incredible football momsclick here.

If you are a proud football mom and want to share your story, please email us at

The "I'm A Football Mom" initiative is part of a larger campaign launched by the NFF in 2013 called Football Matters to Me, which provides people from border-to-border and coast-to-coast a voice in highlighting the positive impact that football has had on their lives by utilizing social media platforms and the hashtag: #ImAFootballPlayer. The launch included a highly successful TV spot and testimonial, which showcased Jeff Immelt, the chairman and CEO of GE and a former offensive lineman at Dartmouth College. The commercial, which has been seen by millions of people, captures Immelt's perspective on the value of his football experiences in running one of the world's largest and most successful industrial conglomerates. Click here to watch the Immelt video.

About The National Football Foundation & College Hall of Fame:
Founded in 1947 with early leadership from General Douglas MacArthur, legendary Army coach Earl "Red" Blaik and immortal journalist Grantland Rice, The National Football Foundation & College Hall of Fame is a non-profit educational organization that runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people. With 120 chapters and 12,000 members nationwide, NFF programs include, the College Football Hall of Fame in Atlanta, The William V. Campbell Trophy presented by Fidelity Investments, annual scholarships of more than $1.3 million and a series of initiatives to honor the legends of the past and inspire the leaders of the future. NFF corporate partners include Delta Air Lines, Fidelity Investments, Herff Jones, Hofmann Brands, New York Athletic Club, Pasadena Tournament of Roses, PrimeSport, the Sports Business Journal, Under Armour & VICIS. Learn more at

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