The Sufferfest Partners with APEX Coaching | Athletic Business

The Sufferfest Partners with APEX Coaching

Source: The Sufferfest

Creator of Acclaimed Virtual Indoor Cycling Videos Announces Partnership with APEX Coaching to provide Sufferlandrians with free training plans. 


SINGAPORE – Nov. 10, 2016 
– The Sufferfest, creator of the world’s best cycling videos for individual and group training, announced today their partnership with APEX Coaching,an elite sport coaching group for endurance athletes based in Boulder, Colo., to provide structured training plans to all Sufferfest app subscribers. In addition, APEX will also provide content for Sufferfest articles, podcasts and live, online discussions with the Sufferlandrian community. 
“The Sufferfest training approach has always been about maximum effort and minimum time. APEX Coaching understands how to help maximize an athlete’s results when there is limited time to train,” said David McQuillen, The Sufferfest CEO. “We’re thrilled that we can bring the expertise of one of the best cycling coaches in the world, Neal Henderson, and his entire APEX team to Sufferlandrians everywhere.” 
 
Neal Henderson, CEO of APEX Coaching, founded the company in 1999. With over 20 years of coaching at the elite level, Henderson’s athletes have won Olympic, Paralympic, World Championship, World Tour and national level titles, as well as leader jerseys in grand tours, like the Tour de France. A former pro triathlete himself, Henderson works with both the U.S. National Cycling team and the BMC Pro Racing team.
 
“The Sufferfest is one of the most effective indoor cycling tools in the market. Its structured workout videos are based on the same workouts we give our professional riders,” said Henderson. “Sufferlandrians are already known for being some of the toughest cyclists and triathletes on the road today, and it’s exciting to be partnering and sharing our expertise with this community.”
 
APEX Coaching has designed workouts for The Sufferfest since 2011. The new training plans will include five for road cyclists with 10-week schedules for novice, intermediate and advanced riders as well as 3-week plans for climbing and sprinting. There will also be plans for Olympic triathlon, Cylocross and Cross Country Mountain Biking.
 
All plans will incorporate a mix of indoor riding with Sufferfest workouts, outdoor rides, specific technique drills, as well as sessions from The Sufferfest’s upcoming yoga for cyclists and mental training offering. 
 
To learn more about The Sufferfest App please visit https://thesufferfest.com/pages/app

 

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