Disney Believes in Magic

Sources: Orlando Magic, Walt Disney World Resort

Walt Disney World Resort, Orlando Magic extend community sponsorship agreement

Orlando, Fla., June 20, 2017 – The Orlando Magic will have the power of pixie dust in its court starting next season, as Walt Disney World Resort becomes the basketball team’s first jersey sponsor. Starting with the 2017-18 NBA season, fans will feel the magic when the Disney logo is added on players’ jerseys as part of this expanded relationship.

“With Orlando as our hometown, magic has always been a key strand of our DNA,” said Orlando Magic CEO Alex Martins. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”

Since becoming a Champion of the Community sponsor with the Magic in 2010, Disney has been working with the Magic on outreach initiatives that benefit the local community and make Central Florida a better place to live, work and play. The uniform sponsorship strengthens the relationship between Disney and the Magic and will connect both fan bases, provide shared marketing opportunities and cement Central Florida’s reputation as a global sports destination. 

“At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team,” said George A. Kalogridis, president of Walt Disney World Resort. “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports.”

As part of this multi-year agreement, Disney will expand its presence at the Amway Center by adding a special seating and hospitality area that may be used for annual passholder upgrades during select Orlando Magic home games. Disney-branded Orlando Magic jerseys will also be available for purchase at the Amway Center.

The Orlando Magic becomes the seventh NBA team to announce a jersey sponsorship. The Disney name will appear on the front left of the jersey and measure about 2½ by 2½ inches.

About the Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. The Magic have seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, 2010) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $22 million to local nonprofit community organizations over the last 27 years. The Magic’s other entities include the team’s newly acquired NBA G League affiliate, the Lakeland Magic, which begins play in the 2017-18 season in nearby Lakeland, Fla.; the Orlando Solar Bears of the ECHL, which serves as the affiliate to the Toronto Maple Leafs of the NHL and the Toronto Marlies of the AHL; and will compete in the inaugural season of the NBA 2K esports league in 2018. Ticket highlights for the Magic's 2017-18 season in the Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal's 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.

About Walt Disney World Resort

Walt Disney World Resort is a contiguous, nearly 40-square-mile, world-class entertainment and recreation destination featuring four theme parks (Magic Kingdom, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom); two water adventure parks (Disney's Blizzard Beach and Disney's Typhoon Lagoon); 36 resort hotels (26 owned and operated by Walt Disney World, includes eight Disney Vacation Club resort properties); 63 holes of golf on four courses; two full-
service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs, an entertainment-shopping-dining district. Walt Disney World Resort is also included in vacation packages of Disney Cruise Line. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971. Open daily, year-round. For information on attractions and vacations at Walt Disney World Resort, visit disneyworld.com, call (407) W-DISNEY or contact local travel agents.