UCLA Athletics unveiled a completely reimagined digital experience with the launch of its new official athletics website and mobile app, giving Bruins fans a faster, more personalized way to follow their favorite sports, engage on game day, and stay connected year-round.
Available now, the new platforms bring together everything Bruins fans need in one place – from breaking news, schedules, scores, and rosters to tickets, exclusive content, and interactive fan experiences. The launch introduces several new features that expand how fans connect with Bruins Athletics, including:
- Bruins Rewards, powered by FanMaker, a new fan loyalty program that rewards students and fans for attending athletic and campus events. Members earn points for supporting the Bruins and can redeem them for exclusive prizes and experiences.
- Immersive Game Day Experiences, powered by CUE Audio, allow fans to participate in synchronized in-venue light shows directly through the Bruins app beginning with the upcoming football season
- A Unified Digital Destination that delivers a consistent experience across desktop and mobile, making it easier than ever to access tickets, schedules, scores, and more across every UCLA sport.
The new website and app also establish a foundation for UCLA Athletics’ long-term digital strategy, creating a flexible platform that will continue to evolve with new features and fan experiences in the years ahead.
The official UCLA Athletics app is available now on the App Store and Google Play. Fans are encouraged to download the app to access Bruins Rewards, receive the latest team news and notifications, purchase tickets, and experience the new interactive features throughout the upcoming season.
More information about WMT Digital’s offerings can be found at wmt.digital.
About WMT Digital: WMT Digital is a fan experience and intelligence technology company that helps sports, live events, and entertainment organizations drive digital engagement and maximize revenue. By connecting ticketing, fan data, and digital platforms into a unified ecosystem, WMT enables organizations to better understand their audiences and act on real-time demand signals. At the core of WMT’s platform is AI-powered ticket pricing and distribution technology that dynamically optimizes inventory based on fan behavior, market trends, and demand. This allows teams and venues to move beyond static pricing and make smarter, faster decisions that increase yield and unlock new revenue opportunities. Trusted by leading organizations across professional sports, college athletics, and live entertainment, WMT Digital combines fan intelligence, AI, and connected digital experiences to turn every fan interaction into measurable business value.
