Spartan Races Reinforces Commitment to Clean and Lean Lifestyle by Naming Eat the Bear its Official Performance Nutrition in the U.S.

Source: Eat the Bear

Three-Year Partnership Aligns Nutrition and Endurance Brands to Support the Healthy, Active Spartan Lifestyle


CHARLOTTE, NC — July 27, 2017 — Eat the Bear (, the pioneers in clean and lean sports nutrition, today announced a three-year partnership with Spartan Race, the world’s largest obstacle race and endurance brand. Through the partnership, Eat the Bear will become the “Official Performance Nutrition of Spartan U.S.,” which includes, but is not limited to, Official Pre-Workout Drink, Official Protein Powder, Official Amino Energy Drink, Official Sponsor, and Official Partner of Spartan Race U.S.

“Spartan is not just a race, it’s a lifestyle that millions have adopted throughout the world,” said Jude Colangelo, Founder and President of Eat the Bear.  “Eat the Bear is really excited to fuel Spartan Race’s passionate enthusiasts with the clean, lean and convenient performance nutrition which is needed for a healthy, active lifestyle.”

As part of the partnership, Eat the Bear, which currently develops products in two categories (ETB Naturally and Sports Performance), will be sold through and partner with Spartan to  include customized Spartan Stacks – further enforcing the lifestyle to the brand’s more than 1 million global participants, as well as to those who aspire to live a cleaner, leaner and fitter life.

“Eat the Bear’s nutrition products are clean and lean, which is exactly what Spartans need to maintain healthy lifestyles while fueling their training and races,” said Spartan Vice President of Global Partnerships Ian Lawson. “We’re all about partnering with other like-minded lifestyle companies that share our healthy values and dedication to performance and grit, and look forward to sharing their products with our passionate community and fans.”

The clean and lean nutrition maker will present custom content for Spartan’s 7 million plus passionate social media followers including the brand’s “Workout of the Week” videos and a new “Smoothie of the Week” recipe for Spartan's “Food of the Week” feature."

Now in its sixth year, Eat the Bear was founded by Jude Colangelo. In 2016, the brand signed a three-year endorsement agreement with Luke Kuechly of the Carolina Panthers, which provided Kuechly with an equity position as well as a seat on the board of directors.


About Spartan Race

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 250 events across more than 35 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC primetime television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit for more information and registration.

About Eat the Bear

Eat The Bear, is one of the fastest growing nutrition lifestyle companies in the United States and provides consumers with clean and lean nutrition to help health and wellness, active lifestyle, and diet enthusiasts.  The company was founded in 2011, and operates at its headquarters in Charlotte, NC. The Eat The Bear team is dedicated to working with customers, athletes, trainers and nutritional experts to pioneer clean and lean nutrition.  Eat The Bear helps customers of all ages and fitness levels and was named as a finalist in the Men's Health Top 10 list for the flagship pure whey isolate protein within only the first three years of operations.  For more information, please visit or call 1-888-847-1272.

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