SOURCE: Blink Fitness
Americans are officially more stressed than ever. A recent survey commissioned by the American Psychological Association (APA) noted that 59% of Americans said they consider this the lowest point in U.S. history that they can remember. The APA also reported that more than 53% of Americans exercise or take part in physical activity to cope with stress, a significant increase compared to each of the past three years. In time for National Stress Awareness Month (April), Blink Fitness is encouraging gym-goers to tackle everyday stress head-on with 30-Days of De-Stressing.
Every day this month, Blink will be posting a new, approachable stress-relief/self-care tip from health, wellness, and lifestyle experts that can easily be attempted almost anywhere. You can expect to see:
- Yoga tips from instructor and self-love blogger Shanna Tyler (@shannatyler_)
- How to eat better to feel good from David Tamarkin (@davidtamarkin), Digital Director at Epicurious
- Improving your sleep from Dr. Natasha Williams, Assistant Professor at NYU, focused on research on the importance of sleep
- More professionals in comedy, relationships, and personal training
The campaign builds upon Blink’s unique brand philosophy, Mood Above Muscle™, which celebrates how exercise makes you feel, not just how it makes you look. The brand has been challenging fitness industry norms by redefining what “fit” looks like and prompting members to focus on the emotional benefits of fitness, not just the physical results.