Watchfire Signs Unveils Ignite Sports Content Management for Sports Scoreboards and Displays

SOURCE: Watchfire Signs

DANVILLE, Ill. — (April 25, 2018) — Watchfire Signs is adding to its proprietary lineup of robust and flexible content management software with the introduction of Ignite Sports, designed especially to build excitement for every sport at every level of play: youth, high school, college and professional. Ignite Sports will be included with every Watchfire virtual scoreboard and sports video display and integrates seamlessly with third-party inputs and components. 

Watchfire’s third content management software product in the Ignite franchise, Ignite Sports was designed with feedback from the industry. This unique software manages every aspect of game-time and event video production with touch screen technology that is simple to use. The software makes it easy to create, manage and deliver game-time content to Watchfire in-venue displays. Content like scores, statistics, animations, live video, kiss cam, instant replays and advertising help engage fans, drive revenue and strengthen franchise brands.

“Ignite Sports is going to take our sponsorships to another level this season,” said Tom Fricke, information director for the Danville Dans baseball team, located in Danville, Ill., “With Ignite Sports, we can repackage our video display advertising and expect to earn new revenue. In seconds, I can build a banner ad and send it to the big screen. We can jump in and out of the playlist without losing our place in the rotation, which helps us give more exposure to all of our sponsors, not just the ones at the top of the playlist.”

Ignite Sports comes with a library of more than 1,000 professional looking animations and graphics to bolster crowd enthusiasm and provide up-to-the minute information.  Plus, this content can be customized by adding text, photos and logos for maximum personalization of each program’s display. 

Ignite Sports lets the operator add videos and graphics, edit text and create playlists without affecting the content running on the video display board. Tabs for favorite or specific event content gives operators the versatility to plan content for a variety of events, like a game in the afternoon and completely different content for evening concerts. Offline features are ideal for high schools and colleges using Ignite Sports in their AV curriculum.

Beyond the season, Ignite Sports can be used for tournaments, clinics and non-sporting events. Advertising zones can be instantly created anywhere and at any size to help increase revenue opportunities. Ignite Sports allows the operator to quickly switch between single and multiple input layouts and create drag-and-drop playlists for hassle-free advertising and message rotations. Ignite Sports playlists have the same exit and re-entry point to ensure equal distribution of messages or advertising.

About Watchfire

Watchfire Signs designs and engineers the best looking, most durable outdoor LED signs and digital billboards, which help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. The company has more than 60,000 Watchfire LED signs in operation worldwide and has more digital billboard customers in the U.S. than any other brand. For information, go to

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