ISM Connect and Minor League Baseball Progress Towards First Permanent Smart Advertising Network in Professional Sports


DOYLESTOWN, Pa., Feb. 5, 2019 -- Minor League Baseball™ (MiLB™) and ISM Connect, a national technology and media firm, will deploy over 350 smart displays across 25 Minor League Baseball ballparks in advance of the 2019 season as part of a six-year agreement.  The displays will support team efforts to further connect with fans using digital resources and will be equipped with audience measurement capabilities, delivering fan engagement data in near real-time.  Along with Allegiant, who will be the naming rights partner of the network, other national partners will be featured on the network to share their stories and reach an engaged audience.  The Network will reach nearly 50 million individuals through this platform, driving engagement and modernizing the game day experience for MiLB fans.

"The Allegiant Airline Network creates a compelling opportunity for brands and sponsors to reach a geographically diverse set of passionate local baseball fans," says Kent Heyman, CEO of ISM Connect.  "Minor League Baseball consistently ranks as the most family friendly sport in America, and the Allegiant Airline Network will modernize the fan experience at local parks. As a proud partner of Minor League Baseball, ISM Connect is excited to bring its innovative solutions to millions of fans who will experience the Network."

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