Honor Yoga Stretching To California | Athletic Business

Honor Yoga Stretching To California

SOURCE: Honor Yoga

Beginner-friendly franchise signs development deal for first studio in Golden State

Lawrenceville, N.J. – Honor Yoga, a leader in the $16 billion yoga industry, is furthering its reach with its first development deal in California. Known as an eco- and beginner-friendly yoga studio and community that welcomes and nourishes every yogi to thrive in their practice, Honor Yoga welcomes kindergarten teacher turned entrepreneur Lorena Bridget Sanchez.


Though no lease has been signed yet, the 29-year-old 500-hour yoga teacher and first-time franchisee is eyeing either Porter Ranch or Studio City for the studio’s location, with an opening date of January 2020. 

“I wanted to open up a yoga studio and the reason I chose Honor Yoga was because of their inclusivity and wonderful franchising opportunity,” Sanchez said. “When I was going through a tough time in my life, yoga was the thing that got me through it with a smile on my face. Yoga really is for everyone!”

Founded by fitness industry veteran Maria Turco, Honor Yoga’s mission is to provide welcoming, beginner-friendly and accessible yoga studios where healthier and happier communities can be built around the practice of yoga. Focused on five pillars– physical, emotional, spiritual, intellectual and social health – Honor Yoga offers a variety of classes to fit into each individual’s diverse lifestyle and schedule. From gentle, roots, calm and strong, slow flow, flow, power flow, aerial, yogabarre and meditation, each class is designed to fulfill Honor Yoga’s five pillars of yogic practice to relax the mind, restore balance, and build strength and flexibility. Honor Yoga also offers online streaming yoga classes. 

“We’re very happy to welcome Lorena into the Honor Yoga family,” said Turco, founder and CEO of Honor Yoga. “Once someone experiences the beauty and the benefits of yoga, they not only receive all the positives associated, but they also want to give back. We are very excited to be expanding to California, and we know our franchise is in good hands.”

Sanchez is not only a certified yogi, but the Porter Ranch product also graduated from Cal State University, Northridge with a degree in Business Management and Finance. 

“I began working in the corporate world and I got so caught up in the fast-paced lifestyle that I became anxious, stressed and depressed,” Sanchez added. “I stumbled across an article on the health benefits of yoga, and one of the benefits listed was ‘it makes you happier.’ So, I decided to give yoga another try. I started practicing more frequently and I remember leaving class feeling so happy one day; and in that moment my heart became really opened to yoga. I fell in love with yoga – but most importantly – I fell in love with myself.” 

Each Honor Yoga studio is consciously designed with the environment in mind. The living and breathing space honors the body, spirit and environment through a living vertical garden, bamboo floors as a wood substitute, safe cleaning products, and reusable retail products, among other design elements. 

Honor Yoga is also recognized for its foundation – Honor Yoga Foundation a 501c3 – which provides grants to Honor Yoga Franchisees so they can host a variety of classes, workshops and outreach programs designed to foster peace and healing in communities through yoga.  

Honor Yoga currently has 25 studios in various stages of development across seven states, with plans to open 25 additional studios each year. By 2023, Honor Yoga expects to have 100 studios open and operating.

For more information on Honor Yoga, visit www.honoryoga.com.

About Honor Yoga
Founded in 2013 and franchising since 2016, Honor Yoga is founded by experienced health and wellness veteran Maria Turco, and is an eco-and beginner-friendly yoga studio and community that welcomes and nourishes every yogi through their practice. With 10 locations open and operating in New Jersey, the brand has 25 additional locations in various stages of development in North Carolina, Indiana, California, Florida, Georgia, Ohio and New Jersey. For more information, visit http://www.honoryoga.com/.

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