NFHS Announces Crumbraise as New Corporate Partner

SOURCE: National Federation of State High School Associations (NFHS)

INDIANAPOLIS, IN (August 22, 2019) — Crumbraise (Crumb), Inc., a fundraising and financial management platform for youth and school sports programs, is a new corporate partner of the National Federation of State High School Associations (NFHS) and the NFHS Network.

As an alternative to traditional fundraising programs, Crumb offers schools a micro-donation concept for individuals interested in supporting a school’s sports programs. After connecting a person’s bank account, Crumb rounds up the individual’s purchases and donates those “crumbs” to a team or program of their choice. Donors also earn rewards when Crumb matches their daily transactions with participating brands.

“This is a unique way for individuals to support their local school and athletic programs,” said Dr. Karissa Niehoff, NFHS executive director. “This concept by Crumb is a great alternative to more traditional fundraising methods. We look forward to this partnership and to see how Crumb will be able to help schools raise money for their athletic programs in a new and innovative manner.”

“We’re thrilled to be the newest NFHS corporate partner,” said Kristen Gocke, co-founder and executive vice-president of client relations for Crumb. “We can’t think of a better ally as we present Crumb to high school athletic and activity programs that are looking for new and more efficient ways to raise funds.

“Many programs struggle because of shrinking budgets, forcing them to seek outside funding.  Typical fundraisers like car washes, gift card drives and restaurant nights take significant time and effort to pull off, and rarely deliver on results. Crumb uses the power of network effects to raise money through roundups on daily purchases, while also rewarding donors for their participation. Crumb requires minimal time and effort from athletic directors, coaches and players, allowing them to focus on what they do best.”

As a part of the three-year agreement, Crumb will receive 30-second ads during game broadcasts on the NFHS Network, which broadcasts more than 100,000 high school sports events online each at

About the National Federation of State High School Associations (NFHS)

The NFHS, based in Indianapolis, Indiana, is the national leadership organization for high school sports and performing arts activities. Since 1920, the NFHS has led the development of education-based interscholastic sports and performing arts activities that help students succeed in their lives. The NFHS sets direction for the future by building awareness and support, improving the participation experience, establishing consistent standards and rules for competition, and helping those who oversee high school sports and activities. The NFHS writes playing rules for 17 sports for boys and girls at the high school level. Through its 50 member state associations and the District of Columbia, the NFHS reaches more than 19,000 high schools and 12 million participants in high school activity programs, including more than 7.9 million in high school sports. As the recognized national authority on interscholastic activity programs, the NFHS conducts national meetings; sanctions interstate events; offers online publications and services for high school coaches and officials; sponsors professional organizations for high school coaches, officials, speech and debate coaches, and music adjudicators; serves as the national source for interscholastic coach training; and serves as a national information resource of interscholastic athletics and activities. For more information, visit the NFHS website at

About Crumb

Crumb is a micro-donation fundraising platform and rewards marketplace serving the youth and school sports industry. Crumb helps offset the rising cost of youth sports participation, aimed at helping the 53 million U.S. families spending $17 billion each year on youth sports training, tournaments and travel. Crumb is trusted by thousands of teams, clubs and families across numerous sports, activities and causes. To learn more about how Crumb can help your organization generate passive, recurring revenue, please reach out to us today.

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