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Nearly 400 Trophies to Be Permanently Housed in South End Zone Concourse of Texas Memorial Stadium
AUSTIN, TX (August 2019) — Advent, the design thinking and experience creation firm based in Nashville, TN, has completed install of the monumental Frank Denius Family University of Texas Athletics Hall of Fame at Darrell K Royal - Texas Memorial Stadium. The university will host the grand opening event for the public on Friday, August 30 at 1p.m CT.
The facility lays over 24,713 square feet, where guests are greeted by an 8-foot-tall, 1,200-pound longhorn statue honoring one of the most recognizable and celebrated mascots in college sports, Bevo.
Accompanying the longhorn statue are halo displays celebrating the recent successes of all 20 of Texas’ sports teams. Visual and digital displays throughout the space celebrate all 55 of UT’s National Championship teams, 599 conference team titles, 144 individual national champions, 171 Olympians at 21 Olympiads who claimed 145 Olympic medals and first-team All-Americans, 105 Academic All-Americans and other scholastic honorees, two Heisman Trophies and the traditions and victories that have long associated The University of Texas with greatness. All totaled, the facility is decorated with 392 trophies representing generations of successful UT teams, student-athletes and coaches.
“So much of our history was scattered throughout campus and in our various sports venues. We now have all of our traditions, trophies, awards and accomplishments housed in one place. It’s truly awesome,” noted UT Vice President and Athletics Director Chris Del Conte. “It’s an amazing facility where we are celebrating The University of Texas and what it means to be a Longhorn. We’ve put a ton of energy and resources into this and can’t wait for everyone to see it.”
One aspect of the Hall of Fame will launch an Olympic campaign aiming to strengthen Olympic sport programming at the collegiate level. In partnership with the USOPC (U.S. Olympic and Paralympic Committee), The University of Texas entered into a joint branding agreement for “Olympians Made Here.” The university will be one of the first institutions to show this branding as the USOPC partners with colleges across the nation. Nine Texas athletes have even donated personal Olympic memorabilia to be showcased in the Hall of Fame.
A nearly 1,400-square-foot National Championship room bolsters a massive 16-by-9-foot monitor that will play videos commemorating team title victories for Texas.
A visual timeline of all 15 Bevos, dating back to the first Longhorn steer mascot in 1917, hangs overhead while fans walk alongside a wall full of great moments in Texas Athletics history. Another engaging element will be the social media command center located in the middle of the Hall of Fame, where fans will be able to stay attached to discussions and latest news on the Longhorns.
Located in the concourse of the South End Zone between Gates 14 and 16, the Hall of Fame will serve as a major traffic point and front doorstep to the ninth largest stadium in the world, Darrell K Royal - Texas Memorial Stadium.
“College fans, alumni, athletes, and recruits want elevated, memorable moments,” said Advent CEO John Roberson. "To create one of the largest-ever collegiate Halls of Fame, our firm listened carefully to Longhorns—students, coaches, alumni, donors, and fans. We studied history, stories, and artifacts. It was important that we captured the powerful collection of stories that define The University of Texas. This project isn't just about the trophies; the Hall of Fame is about the Longhorn family and bringing to life a space that reflects the emotion of the unique Longhorn spirit. What a privilege to help create this moment.”
Founded in 1999, Advent Creates Experiences That Move People®. The Nashville-based firm partners with collegiate athletic programs, professional sports teams, universities and more, offering an array of creative services from consulting to design/build to digital experiences. Advent’s collaborative process focuses on design thinking, co-creating with clients and innovative problem solving which empowers partners to engage audiences through experiential moments and storytelling spaces. Advent has delivered more than 2,000 projects including The Star in Frisco - the Dallas Cowboys World Headquarters, the Stanford Home of Champions and the Nebraska College of Business.