SOURCE: Planet Fitness Inc.
HAMPTON, N.H., Nov. 7, 2019 -- Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., today announced that Jeremy Tucker has been appointed Chief Marketing Officer. Starting November 20, Tucker will be responsible for overseeing the Company's national and local marketing, branding, creative development and media, digital and social media, brand partnerships and sponsorships, communications, and corporate social responsibility. He will report directly to Chris Rondeau, Chief Executive Officer of Planet Fitness.
Prior to joining Planet Fitness, Tucker was Vice President, Marketing Communications & Media for Nissan North America where he served as the U.S. head of marketing and a key member of the executive leadership team. Previously, he served as Vice President, Strategic Marketing for The Walt Disney Company where he oversaw marketing strategy across a market-leading portfolio of entertainment franchises. Prior to that, he held a number of marketing leadership positions at PepsiCo, where he was responsible for national brand innovation, digital and social media strategy, and breakthrough brand partnerships.
"We are excited to welcome Jeremy to the Planet Fitness family and to further strengthen our marketing efforts," said Chris Rondeau, Chief Executive Officer of Planet Fitness. "Jeremy brings nearly 20 years of experience across large-scale, global industries to our brand. His successful track record of driving quantifiable and long-term business results through actionable consumer engagement will be a significant asset as we continue to enhance our national and local marketing synergies and reinforce the attractiveness of the Planet Fitness brand and concept."
"I am thrilled to join Planet Fitness at such an exciting time in its history and to have the opportunity to further elevate this highly relatable and recognizable brand that so many consumers love. It's clear that the Company has a substantial runway ahead and I'm eager to partner with Chris and the leadership team to help fuel the brand's next phase of growth," said Tucker.