SOURCE: GoodLife Fitness
New app and digital offerings will help Members during COVID-19 and enhance their experience when Clubs reopen
GoodLife Fitness, Canada’s largest fitness company which has over 235 Clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, to introduce innovative white-labelled solutions including a customer branded app (iOS, Android) with branded virtual classes and training programs.
GoodLife and FunXtion had been working together for a number of months to launch the complete new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure Members could have access to a robust selection of at-home content to keep healthy physically and mentally during these challenging times. GoodLife also created GoodLifeAtHome, to provide Members and everyone in Canada access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.
“The situation with COVID-19 is very serious and changing rapidly. When we decided to close our Clubs for the safety of the community we knew we needed to accelerate our efforts with the FunXtion team to ensure our new app launched with a robust library of workout content that Members could do in the comfort of their own homes,” explains Sander van den Born, Goodlife’s chief marketing and technology officer.
GoodLife and FunXtion are working on building an absolute digital platform that, when fully launched, will provide members with additional health and wellness tools to enhance their life style and help them achieve their fitness goals. “When GoodLife Clubs reopen, the app, which launched on March 30, will also enable seamless on-boarding of new members, class booking, workout and training plans, in-app payments and day pass purchase, QR code login. In addition, members will be able to track performance and activity progress, connect with their Personal Trainer or the Club at any time and engage on the Club’s activity social wall. The branded in-club enhancements will also provide a workout creator and content, business analytics and a class scheduler.”
“We want to have a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience,” continued van den Born.
To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.
Ernst De Neef, CEO FunXtion adds: “Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”
GoodLife was aware of the complexities involved with club management systems, so the team felt it was vital to seek out a strategic partnership, ultimately choosing Exerp and FunXtion due to their strong reputation for being able to deliver solutions that a large club operator.
“I am proud that we can now support all GoodLife Members at home and anywhere or anytime they want to work out. I am excited for the value and experience we are going to be able to offer our Members,” concluded van den Born. “This partnership unlocks and enriches GoodLife’s digital potential and helps us to unlock a boutique-style experience that is so in demand.”