SyncFloor’s New Subscription Simplifies Music Licensing For Digital Fitness | Athletic Business

SyncFloor’s New Subscription Simplifies Music Licensing For Digital Fitness

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Music marketplace SyncFloor has launched a subscription offering on top of their existing pay-as-you-go model, opening up a new level of access to their high-quality and pre-cleared catalog of commercial music. Having worked directly with fitness companies to design and implement their original marketplace based on specific customer needs, SyncFloor has now adopted an even simpler licensing framework to address the needs of the broader digital fitness market. 

“305 is thrilled to work with the SyncFloor team! Our dance-based workout is completely music-driven, and SyncFloor is the discovery tool and library we've been looking for to power our high-energy classes. We can't wait for our DJs and community members to discover artists who bring the flair and energy to the signature 305 workout,” says 305 Director of Growth Kaylyn Buckley. “The on-demand fitness space has been lacking a solution for boutique fitness studios like us to find high-quality independent artists, and SyncFloor's new subscription model and partnership makes it easy to license music for our at-home content at scale, while improving the quality of our content. We'll be pumping up the music and dancing it out all summer (and beyond)!" 

With this new subscription tier comes simplicity and freedom for fitness companies, with no reporting requirements and a fixed monthly payment. The subscription tier comes on top of their pay-as-you-go model, which offers the same great catalog of music from over 70 independent labels across the globe and the same streamlined rights.

SyncFloor’s customers use tools like song segmentation, tempo adjustments and volume automation, along with SyncFloor’s patented music discovery, which is powered by natural language search and returns culturally relevant music that matches a particular vibe for a class. Now the platform is available with the new recurring subscription model, offering ease of use and streamlined access.

“SyncFloor continues to innovate with new licensing models in the fitness space,” says Mike Poulson, Publishing and Sync Manager at frtyfve. “With a great platform and the power of aggregation, SyncFloor provides our artists with new opportunities and revenue streams.”

Want to learn more? Check out SyncFloor’s music-for-fitness offering here: fitness.syncfloor.com

About SyncFloorSyncFloor is a B2B platform providing licensed access to high-quality commercial music for use by businesses and creators. Built around the concept of natural language music search, SyncFloor has created an intuitive and innovative engine for music discovery, enabling creatives of all kinds to easily find and secure rights to independent music from around the world. Founded by Kirt Debique and Cestjon McFarland, the team is passionate about music and its potential to transform businesses and lift narratives.

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