NEW YORK, NY and IRVINE, CA – August 15, 2023 – SeatGeek, the high-growth technology platform that is transforming the live event experience for fans, teams and venues, today announced that 90 NCAA University Athletic Programs will integrate their ticketing system into SeatGeek’s marketplace technology platform. The integrations come about through SeatGeek’s partnership with LEARFIELD’s Paciolan, a leader in ticketing, fundraising and technology solutions for college athletics and live entertainment venues. In addition to these schools, SeatGeek will also integrate into 15 live entertainment venues ticketed by Paciolan.
Fans of these integrated programs can resell their tickets on SeatGeek with just a tap of the button through its product and barcode integration with Paciolan. No more downloading and uploading pdfs. SeatGeek also offers a variety of tools to help fans better price, list, verify and sell their tickets via mobile or web. The integration launch kicks off just in time for the busy Fall sports season.
“We are excited to offer Razorback fans a powerful secondary ticketing solution with two trusted industry leaders like SeatGeek and Paciolan,” said Rick Thorpe, Deputy Athletic Director, External Engagement at the University of Arkansas. “Now our fans can leverage integrated mobile technology to easily verify and sell their unused tickets and our athletics staff can gain rich sales data to tailor unique offers and customized messaging for our fans.”
Paciolan clients integrated into SeatGeek enjoy enhanced data and customer service tools. The integration provides real-time resold mobile ticket validation, pricing, and sales data for each participating school and venue. Actionable data provides insights into market demand to inform teams of future fan-friendly pricing options.
“Our collaboration with SeatGeek enhances secondary ticketing services for our teams and their fans this fall,” said Kim Damron, president of Paciolan and president of digital & technology for parent company LEARFIELD. “Through the seamless integration of our primary ticketing system with SeatGeek’s marketplace platform, we’re enabling fans to easily resell their tickets, thereby enriching their game-day experience in stadiums across the country.”
Early this year, SeatGeek also announced a marketplace partnership with Major League Baseball (MLB) and all thirty of its clubs. On the primary ticketing side, SeatGeek recently signed its sixth NFL partner, the Tennessee Titans, in addition to new deals with PGA of America and LPGA.
“Technology is reshaping how fans engage with their favorite teams on gameday,” said Russ D’Souza, co-founder of SeatGeek. “These university partners are creating a new era of engagement and prioritizing the fan. I’m incredibly excited and very proud of how we’ve been able to onboard so many new partners in a relatively short time.”
ABOUT SEATGEEK SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features, including Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform’s open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Utah Jazz, Florida Panthers, and Liverpool F.C., as well as NASCAR, the National Football League (NFL), Major League Baseball (MLB), nearly half of the English Premier League (EPL) clubs, and multiple theaters across NYC’s Broadway. Curious? Visit www.seatgeek.com.
ABOUT PACIOLAN Paciolan, a LEARFIELD company, is a leader in ticketing, fundraising, marketing, analytics, and mobile solutions with over 40 years of experience serving more than 500 live entertainment organizations. Paciolan’s technology enables the sale of more than 120 million tickets per year by powering over 160 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at www.paciolan.com.
ABOUT LEARFIELD LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.
