As the nation turns its focus to National Water Safety Month this May, Streamline Brands, part of Youth Enrichment Brands and the world’s largest operator and franchisor of swim schools, is taking bold steps to elevate awareness and save lives. With a network of trusted swim school brands, including SafeSplash Swim School, Swimtastic, Saf-T-Swim, AquaKids, SwimLabs, and Miller Swim School, and nearly 20 million swim lessons completed system-wide, the organization is proud to launch a national campaign in partnership with the National Drowning Prevention Alliance (NDPA). The initiative focuses on NDPA’s Five Layers of Protection, reinforcing a shared commitment to preventing childhood drowning through education and awareness.
According to the CDC, more children aged 1-4 die from drowning than from any other cause of death, and drowning is the second leading cause of unintentional injury or death for children ages 5-14. With thousands of families heading into swim season, Streamline Brands is mobilizing communities across the country to make water safety a priority.
“Drowning is preventable, and it starts with awareness. By coming together as a community and encouraging families to take the Water Safety Pledge, we’re creating a ripple effect of education and empowerment,” said Chris Harkness, President at Streamline Brands. “Each pledge, each conversation, and each layer of protection makes a real difference. Together, we’re building safer swimmers and safer communities.”
This initiative challenges families and caregivers to take the pledge and commit to learning and practicing the Five Layers of Protection, a proven, evidence-based framework developed by NDPA to significantly reduce the risk of drowning. Streamline Brands has set an ambitious goal of collecting 25,000 pledges throughout the campaign, turning advocacy into life-saving action. To motivate participation, the swim school that gathers the most pledges will be awarded a scholarship to provide free, life-saving swim lessons to a local family in need.
