Molly Fletcher on Realizing Potential — Hers and Yours

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One could look at Molly Fletcher's resume and assume she was destined to speak in front of large groups of business leaders. Her personal leadership skills were evident in college, where she captained the Michigan State University women's tennis team, but building a career in which she boldly crashed the boys' club of sports agents — and was even dubbed the "female Jerry Maguire" by CNN — took extraordinary pluck. When Fletcher delivers the keynote address — titled "Unleash Your Potential" — Oct. 29 at AB Show 2021 in San Antonio, she'll speak from experience. AB senior editor Paul Steinbach asked the five-time author and former president of client representation for Atlanta-based sports and entertainment agency CSE, where she negotiated more than $500 million in contracts, to briefly recap her inspiring professional journey.

What steered you to Atlanta and a sports marketing career?
I moved to Atlanta without a job, two-thousand bucks and nowhere to live. I was able to sleep on the couch of a friend's apartment and navigate my way through some people from Michigan, where I grew up, who knew folks in the Atlanta market — tennis pros. I wanted to do something in sports marketing, but I really didn't know what that meant. I didn't know if that was with an equipment company, with a governing body, with an agency, with a team. I didn't know. But I knew I wanted to be in and around sports and performance mindset folks. And so my first job was working with the Super Bowl host committee. My resume says that I was a liaison between the commissioner, transportation and volunteers, but I was a receptionist.

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