No Pain, No Gain... And Other Life Lessons Learned in the Gym

The success of a trade show is typically measured by the amount of traffic in the aisles during exhibit hours. But in the world of fitness, those rules don't apply. In fact, the ideal fitness exhibition hall has very little aisle traffic, as fitness equipment manufacturers want attendees on their machines rather than simply observing them. My formal introduction to this culture occurred recently when I attended my first fitness industry trade show. I was greeted by a wave of fitness equipment, nutritional supplements and Zumba.

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