One on One With Heath Nielsen

Michael Gaio Headshot
A 1213 Ab Feat

On Saturday, Florida State's Jameis Winston was awarded the Heisman Trophy at a ceremony in New York City. Two years ago, Heath Nielsen, Baylor's associate athletic director of communications sat in the audience at that very ceremony and heard the player he and his staff had campaigned so hard for have his name called. Before joining AB, eMedia Editor Michael Gaio was on the staff in Baylor's athletic communications department. We had Michael catch up with his former boss to relive that season and gain insight into what it takes to market a Heisman Trophy winner.

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