One on One with Don Yaeger

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This article appeared in the September issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

Long focused on leadership within the sports and political arenas, Don Yaeger has emerged as a leader himself — a sought-after speaker on the topic of achieving greatness as individuals and teams. The former Sports Illustrated associate editor and nine-time New York Times best-selling author has written 24 books, collaborating with the likes of UCLA men's basketball icon John Wooden and actually living with Walter Payton during the late NFL legend's final months in order to share their life lessons. Two of his muses — Dick Hoyt and Lou Holtz — have appeared as keynote speakers at the Athletic Business Show, a role Yaeger himself will fill Nov. 18 in Orlando, Fla. AB senior editor Paul Steinbach asked Yaeger to provide a few hints of what to expect.

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