Planning for Environmental and Social Responsibility

When Athletic Business published its first issue in February 1977, I was a grad student in recreation administration at California State University, Long Beach. After an unremarkable stint as an undergrad at UCLA (notwithstanding the success of the men's basketball team), and a few years just kicking around, I had decided to pursue my passion β€” sports β€” to see where it would take me. Forty years later, as I reflect upon a lifetime working in sports, one thing is clear: I made the right choice, and not just because of all the fun I've had.

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