Planning for Environmental and Social Responsibility

When Athletic Business published its first issue in February 1977, I was a grad student in recreation administration at California State University, Long Beach. After an unremarkable stint as an undergrad at UCLA (notwithstanding the success of the men's basketball team), and a few years just kicking around, I had decided to pursue my passion — sports — to see where it would take me. Forty years later, as I reflect upon a lifetime working in sports, one thing is clear: I made the right choice, and not just because of all the fun I've had.

Keith Peters is a former race director, PR director for Nike and executive director of the Council for Responsible Sport. He remains active in retirement as a board member of the council.Keith Peters is a former race director, PR director for Nike and executive director of the Council for Responsible Sport. He remains active in retirement as a board member of the council.

Log in to view the full article
Sponsored
DynaDome Transforms Outdoor Pool Into Year-Round Paradise
DynaDome Retractable Enclosures
DynaDome Transforms Outdoor Pool Into Year-Round Paradise
Page 1 of 82
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide