Author Charles Duhigg Explains the Power of Habit

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Investigative reporter Charles Duhigg slipped into a daily afternoon indulgence of leaving his desk at The New York Times and heading to the 14th-floor cafeteria to sample its cookie selection. Once the habit had resulted in 8.7 pounds of weight gain, Duhigg began to wonder why it was so easy to ignore the note he had placed on his monitor that read: "Do not eat the cookie." Two years of fulltime research into the neurology of habit formation led to his best-selling 2012 book "The Power of Habit: Why We Do What We Do in Life and Business." It's a topic Duhigg will cover during his keynote address at AB Show 2017, Nov. 10, in Orlando. AB senior editor Paul Steinbach asked the Pulitzer Prize-winning journalist for a preview.

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