Editor's Letter: Constantly Innovating

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If it ain’t broken, don’t fix it. It’s an adage by which some traditionalists live.

To be sure, there are times when this pithy statement rings true, but I have to believe that most companies listed in the Athletic Business Buyer’s Guide prefer to always be innovating. Even when things work perfectly, the professionals in the athletics, fitness and recreations industries seem always in search of a better way.

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