Former Star Athlete Focuses Successful Business on Handling Failure

Paul Steinbach Headshot

Ashley Kuchar HeadshotAshley Kuchar was a two-sport athlete in high school and a star basketball player at Fort Lewis College in Durango, Colo., where she ranks among the school’s all-time leaders in three-point field goals, field goals, assists, steals, scoring and blocked shots. As a senior, she was the Rocky Mountain Athletic Conference’s nominee for the NCAA Woman of the Year Award. A Ph.D. in psychology from the University of Texas followed, with the thought of teaching at the college level. Now a mental performance coach, Kuchar instead founded her own company, Fail Better Training LLC, currently in its second year of helping athletes and others overcome their personal setbacks. AB senior editor Paul Steinbach spoke to Kuchar about her new focus just weeks before she was scheduled to appear at the University of Wisconsin’s inaugural “Mediation Research in Sport Symposium” on June 27.

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