As an editor, one of the most satisfying parts of my job is speaking with companies that create truly innovative products and solutions.
Sometimes these are simple gadgets, other times they’re sophisticated machines that have been years in the making. Whether the product is big or small, straightforward or complex, each offering requires great passion and a deep understanding of industry needs to be successful in today’s market.
Having had the privilege of hearing some of the stories behind the products you’ll find herein, I can tell you that the athletics, fitness and recreation industries are bolstered by creative professionals who care about the work our readers do. The 2024 Buyer’s Guide is proof, offering an extensive catalog of companies at the forefront of innovation. Each of these companies not only surmounts technical and logistical hurdles to bring their solutions to market, but each one also demonstrates a profound understanding of the diverse and evolving wish lists of the Athletic Business audience.
We hope that this volume acts as a bridge between creators and end-users, fostering a connection that is more than merely transactional. Whether you’re a seasoned industry veteran or a first-time gym owner looking to outfit a new facility, we believe the following pages — and the products found within them — will help improve your business, help you better satisfy your customers, and ultimately make your life easier.
