Despite Increased Competition, Fitness-Facility Companies Remain Vital

Veteran fitness-facility companies have managed to remain vital amid diverse competition and countless trends.

Oaa 706 Ab A decade ago, members of Bally Total Fitness clubs couldn't even purchase a bottle of water without leaving the facility. "All you could do was work out," says Matt Messinger, assistant vice president of communications for the 42-year-old, Chicago-based company. "You couldn't get nutrition counseling, you couldn't purchase supplements, you couldn't do anything."

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