21st Century Leadership

A new business model helps fitness centers adapt and succeed in this ever-changing market.

Kjell Nordstrom and Jonas Ridderstrale's book Funky Business Forever discusses the seven elements of a "funky business." As discussed in last month's column (July 2008, p.54), smaller, flatter and temporary are the first three elements of the funky business model. The final four elements are horizontal, circular, open and measured.

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