Thanks to their $3.39 trillion spending power, millennials have become one of the most influential generations today. In fact, their spending power is expected to surpass their baby boomer predecessors by 2018. As a result, technology savvy companies are looking to tap into the tech obsessed generation, who are highly receptive to digital solutions and offerings. From e-commerce to social media marketing, millennials have created a niche that some tried and true industries, like the NFL, are still struggling to master.
While the NFL enjoys a massive intergenerational following with over 202 million people watching games in the 2014 season, a survey conducted by Jeetendr Sehdev revealed that 67% of Millennials in the country do not trust NFL players. Some even view the league as a sleazy organization. Since then, these views seem to have prompted the NFL into action by changing the way it interacts with its fans. Though there is still much work to be done for the NFL to successfully win over the millennial generation, the league is taking action. Learn more about how millennials are influencing the sport sector, with the following infographic created by Ohio University’s Master of Athletic Administration program.
Image Courtesy Ohio University.
