NASCAR to Sponsor Crimson Tide Sports

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The University of Alabama and NASCAR have struck a one-year deal for NASCAR to become an official partner of Crimson Tide Athletics, marking a first for NASCAR in sponsoring a college athletic department. 

The deal will give NASCAR digital ad placement at four home football games, and there will be a component at basketball games. The deal includes first-party data to help NASCAR increase ticket sales for Talladega Superspeedway, according to the Sports Business Journal and the Tuscaloosa News

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