On-Field Sponsorship Likely to Bring Millions Annually to Athletic Departments

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After speaking to a range of industry sources since the NCAA’s decision to allow on-field sponsorships, Pete Nakos of On3 reported that athletic departments could net $2 million to $10 million annually from such advertisements.

At the upper end of that spectrum are Power 4 college football programs, which could see sponsorship deals worth $8 million to $10 million annually, Nakos reported.

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