First-Of-Its-Kind 'Clemson Ventures' to Drive Athletic Department Revenue

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Clemson Paw

The Clemson University athletic department has launched an affiliated organization focused on maximizing revenue-generation strategies in the evolving college athletics landscape.

According to a CU Athletics Communications announcement at clemsonsportstalk.com, Clemson Ventures is a first-of-its-kind setup in college sports that is designed with a true private-sector business structure. The brainchild of athletic director Graham Neff, Clemson Ventures further integrates the university’s internal multimedia rights with a comprehensive sales, media, marketing, NIL agency, and business operations unit. 

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