Cashless Conversion Brings $1.5M Jump in Concessions Sales at Nebraska's Memorial Stadium

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Concessions sales at the University of Nebraska's Memorial Stadium grew significantly in the first year it became a cash-free venue, as vendors grossed $6 million in sales in 2024, up from the $4.5 million generated last season.

As reported by Nebraska Public Media, citing athletic department figures, the change represents a 33% increase.

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