USC Lands Richest-Ever Collegiate Naming Rights Deal

Paul Steinbach Headshot

The first naming rights agreement in the 95-year history of Los Angeles Memorial Coliseum will also represent the nation's richest collegiate deal ever.

Log in to view the full article
Page 1 of 33
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2024 in New Orleans
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 19-22, 2024
Learn More
AB Show 2024