The Wisconsin Interscholastic Athletic Association denied an amendment to its constitution that would have allowed student-athletes to profit off of their name, image and likeness.
The proposal was shot down 219-170 during Wednesday's WIAA meeting, bucking the trend of state athletic associations overwhelmingly allowing NIL deals for high school athletes.
Under the plan, student-athletes would have entered into name, image and likeness opportunities for those activities not associated with their school team, school, conference or the WIAA. The student-athletes would not have been able to wear any athletic gear associated with their school, and would not have been able to promote any activities not in line with the WIAA code of conduct.
At present, 33 state high school associations allow student-athletes to profit off their name, image and likeness.
According to WTMJ, the WIAA on Wednesday did approve an amendment allowing schools to use their resources and coaches to conduct developmental programming during the school year outside the designated sport season for 8th grade and below students where it is prohibited for students in grades 9-12, and approved an amendment allowing video replay to assist in identifying the athlete who was to be ejected from a contest.