The University of West Virginia this week announced moves that leaders hope will keep the school competitive in the modern era of collegiate athletics.
According to EerSports, UWV's board of governors has approved a new student fee, as well as a plan to move the school's NIL operations in-house.
The University of West Virginia this week announced moves that leaders hope will keep the school competitive in the modern era of collegiate athletics.
According to EerSports, UWV's board of governors has approved a new student fee, as well as a plan to move the school's NIL operations in-house.
Gold & Blue, Inc, has agreed to now do business as Gold & Blue Enterprises and work to develop "a comprehensive Name, Image, and Likeness, and revenue-generating ecosystem." The entity is expected to become WVU's in-house NIL operation, the details of which should be made public soon.
Previously, the Mountaineers have benefited in the NIL space from Country Roads Trust, the collective founded by Ken Kendrick and Oliver Luck in 2022.
EerSports reported that Gold Blue Enterprises will be authorized to handle critical services for WVU and its NIL endeavors:
- Compensation and Comprehensive NIL Support: Offer a full suite of services, including education, compliance guidance, compensation, and personalized brand development, to compensate and empower student-athletes in maximizing their NIL opportunities.
- Strategic Partnerships: Collaborate with leading marketing and advertising agencies to connect student-athletes with corporate partners, as well as facilitate meaningful endorsement opportunities and brand alignments.
- Innovative Business Structure: Operate with a private-sector approach, integrating sales, media, marketing, and business operations to drive revenue and support the long-term sustainability of WVU Athletics.
The board also approved a $125 student fee that intends "to support the future of WVU Athletics and student-athletes."
