We all know that universities are far cozier with beer companies than educators of underage drinkers probably ought to be. It's tough, though, when part of your educational mission is to send your boys out onto the gridiron in front of 70,000 paying fans who, let's face it, have been known to - on occasion - pop open a few beers in the parking lot beforehand. So, let's give props to the University of Wisconsin athletic department for "taking one for the team" (in the words of Vince Sweeney, the school's vice chancellor for university relations) by battle against binge drinking by UW sports fans.
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Somebody ought to send Pat to the legal databases so he can bone up on Louisiana State University v. Smack Apparel Co. There's a lot of money to be lost by letting beer companies, or any other corporate interests, co-opt a university's colors.