Internet Streaming Offers Opportunities to High Schools

Internet streaming offers schools new marketing, fund-raising and educational opportunities.

Ooq 807 Ab One of the oldest high school sports rivalries in Illinois entered a new era earlier this year when the annual basketball game between East and West Aurora (Ill.) High Schools was broadcast live on the Internet - a one-camera shoot complete with pregame, halftime and postgame interviews and helmed by a professional announcing crew from a local radio station. An estimated 4,500 fans attended the big game, with as many as 1,200 more "tuning in" at any one time on the Internet. The potential audience spanned local fans, out-of-town parents and active-duty alums stationed overseas.

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