Trainers Increasingly See e-Training Devices as Moneymakers

Trainers and e-training devices are finding more profitability by making peace, not war.

Pgh 1007 Ab As the electronics age ages, two historically warring parties - fitness trainers and the technological gizmos ostensibly aiming to steal their jobs - have been happily waving the white flag. In recent years, personal trainers, fitness club operators and other purveyors of the fitness industry's "human touch" have embraced new technologies as a way to attract and retain clients. Many companies purporting to have the latest and greatest e-training devices, meanwhile, have toned down former marketing claims that their products are rendering their human counterparts obsolete. The reason both parties have called a truce, several experts say, is because they've begun to realize some level of interdependence.

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