Social Media Revolutionizing How Sports are Consumed

Paul Steinbach Headshot

The weekend of Nov. 9-11, 2007, was a great time to be a Badger. On that Friday, the University of Wisconsin men's hockey team opened a home series with rival North Dakota, while the nationally ranked UW volleyball team welcomed Michigan. On Saturday, Bucky hosted the football Wolverines, and Sunday brought the men's basketball regular-season home opener. It was a perfect storm of scheduling that challenged Justin Doherty, who handled the athletic department's day-to-day communications at the time, to somehow capture it all. His idea: dispatch a single staffer armed only with a camera, a computer and the capacity to seek out a good time. "I said, 'Just go be a fan, and cover the weekend for our web site,'" recalls Doherty, who currently serves as the university's assistant athletic director for external relations. "The guy was so energized by that concept. It empowered him."

Log in to view the full article
Page 1 of 81
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2024 in New Orleans
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 19-22, 2024
Learn More
AB Show 2024