USFL Attempts Comeback, Reveals New Logo, Targets Cities

If you haven't been paying close attention, you may not have noticed the gradual relaunching of the United States Football League. The organization, headed by San Diego businessman Jaime Cuadra, unveiled its new logo late last week as part of a plan to establish a fresh brand identity. "We are building this league from the ground up, and we believe it is vital to our early success to distinguish ourselves as a new brand of USFL football representing 'Real. Fun. Football,'" Cuadra, USFL president and CEO, said in a statement announcing the stocky powder-blue logo, which is said to incorporate elements that pay homage to the league's roots while also positioning the league as a dynamic and modern version of its predecessors.

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