Exploring New Ways to Improve Fan Engagement

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(Photo by ER_09 / Shutterstock.com)
(Photo by ER_09 / Shutterstock.com)

With myriad media options available for fans to experience their favorite sporting events, the competition for viewers' attention is starting to rival the competition on the field. From online social media campaigns driving awareness to facility enhancements aimed at luring fans back into the seats, athletic organizations are focusing more attention and resources on what's happening off the court to help them gain a greater understanding of their audience.

How much more? In February, the University of Oklahoma issued an RFP seeking a firm to perform fan-engagement and student-athlete recruitment and development consulting. Included in the fan research objectives:

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