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Dallas Mavs Unveil First-Ever Crowdsourced Uniform

Michael Gaio
The Dallas Mavs are the first pro team to ever crowdsource a real unifrom design. (Image via @dallasmavs on Twitter)
The Dallas Mavs are the first pro team to ever crowdsource a real unifrom design. (Image via @dallasmavs on Twitter)

Whether you've seen him on the hit show "Shark Tank" or hollering on the sidelines during NBA games, it's clear that Dallas Mavericks owner Mark Cuban likes to do things differently. So when it came time for his team to freshen up its alternate uniforms, the team turned to their fans.

"We wanted to do something different for a future jersey," Cuban said on Tuesday. "We became the first team to ever crowdsource a real, in-game jersey."

The idea started last May when Cuban posted a blog encouraging fans to submit an alternate jersey design for his team. The team received more than 1,000 entries and narrowed it down to 10 finalists. Fans then voted for the winner.

The winning design was submitted by Geoff Case, a Dallas native. The design, which may remind some NBA fans of these classic Denver Nuggets jerseys, prominently features the Dallas skyline, which was recently voted the world's best by USA Today readers. Case was awarded $1,000 and season tickets for this year.

"I'm still pinching myself, really," Case told Mavs.com. "This is my favorite team on the face of the planet. And to have something associated with that team and their legacy is unbelievable."

While the jerseys were unveiled Tuesday, they won't be worn by the team until the 2015-2016 season. However, merchandise with the new design is already on sale. Cuban says the alternate uniforms will be worn for eight games.

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