Watch: Augmented Reality at AT&T Stadium

Nov 6, 2019

Samsung and AT&T have teamed up with Nexus Studios to bring Dallas Cowboy fans at AT&T Stadium a demonstration of 5G-enabled augmented reality.

The aim is to supplement the fan experience by offering game-related content through the smartphones that nearly every fan has in their hand. The videos below are a demonstration of the photo-realistic holograms, games, live stats and more that are superimposed over the field of play during actual gameplay.

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Stadiums and Arenas Improve Recycling Initiatives Through Transparency, Communication

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Precision Sounds for the Modern Stadium

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Nebraska Fans, Former Player Duped by Fake Post Claiming NIL Policy Change

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WSL Inks Record-Breaking Broadcast Deal with CBS Sports

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Author David Nugent Discusses Keys to Success When Applying Tech to Sports

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Stadiums and Arenas Improve Recycling Initiatives Through Transparency, Communication

If one person’s trash is another’s treasure, then J.T Marburger has hit the metaphorical jackpot. Marburger’s company, Circular Solutions, offers software that...

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Nebraska Fans, Former Player Duped by Fake Post Claiming NIL Policy Change

A post on X from a known parody account @ShaneTuttleNCAA included an image of Nebraska Cornhuskers head coach Matt Rhule with "Breaking News" in the lower third. The message stated, "Matt Rhule has implemented a new policy requiring all Nebraska players to receive identical NIL compensation."

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WSL Inks Record-Breaking Broadcast Deal with CBS Sports

The Women’s Super League and CBS Sports have signed an exclusive, four-year broadcasting deal to bring women’s soccer to the U.S. audience through 2030.

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Media & Technology

Author David Nugent Discusses Keys to Success When Applying Tech to Sports

AB senior editor Paul Steinbach spoke to Nugent on the eve of his latest book’s April 14 release to learn how sports leaders are keeping pace with today’s rapid technological advancements.

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Media & Technology

ESPN Under Fire for Short Changing Minnesota Gymnastics Team in Championship Coverage

The University of Minnesota women’s gymnastics team finished fourth at the 2026 NCAA championships on Sunday, marking a “Cinderella story” moment for the team. But, that victory was overshadowed by the team’s criticism of the ESPN broadcast of the meet.

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New App Seeks to Simplify High School Athletics Communication, Prioritize Student-Athlete Safety

Recent legislation in multiple states has focused on a growing issue facing high school athletics: ensuring appropriate coach-athlete communications and institutional oversight of those interactions.

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Media & Technology

Fresno State Athletics Leaving Learfield to Create New In-House Media Rights Entity

Fresno State Athletics is leaving Learfield Sports, among the nation's leading third-party rights holders, to keep those rights in-house.

Media & Technology

Innovation Institute at University of Pittsburgh Brings Motion Capture Tech to Baseball Mechanics

Vicon motion capture technology is perhaps most well-known for its role in the entertainment industry, as movie buffs and tech gurus can easily picture actors covered in sensors to capture human movement for animation.

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Media & Technology

American Conference Commissioner Tim Pernetti Calls for College Football Version of RedZone

The calls for college football to adopt a RedZone model for game streaming just gained another prominent voice: Tim Pernetti, commissioner of the American Conference.

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Pac-12 Football, Basketball Games Broadcast by USA Sports Through 2030 in New Media Rights Deal

The newly reformed Pac-12 will kick off its football season in 2026, and a new partnership with USA Sports means the conference games will reach an even wider audience.

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How Top Right Soccer Aims to Improve the U.S. Soccer Scene Through Standardized Testing

Fans and players alike are quick to describe the game of soccer as an art, including Evin Nadaner, former semiprofessional soccer player and co-founder of Top Right Soccer, a testing program that introduces standardized metrics to the evaluation of soccer prospects.

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Media & Technology

NCAA D-II, D-III to Take Part in Streaming Championships

The NCAA has announced that Divisions II and III will livestream more than 1,200 championship games free to fans for the...

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AB Show 2026 in Orlando

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 17-19, 2026