Watch: Augmented Reality at AT&T Stadium

Nov 6, 2019

Samsung and AT&T have teamed up with Nexus Studios to bring Dallas Cowboy fans at AT&T Stadium a demonstration of 5G-enabled augmented reality.

The aim is to supplement the fan experience by offering game-related content through the smartphones that nearly every fan has in their hand. The videos below are a demonstration of the photo-realistic holograms, games, live stats and more that are superimposed over the field of play during actual gameplay.

Indy Star Bans Columnist From Caitlin Clark Coverage After Comments at Press Conference

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LSU's Mulkey Defends Team, Sparks Discourse Around Media's Treatment of Young Athletes

Buffs' Media Revenue Jumps 51 Percent in Deion Sanders' First Year as Head Football Coach

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Indy Star Bans Columnist From Caitlin Clark Coverage After Comments at Press Conference

The Indianapolis Star has barred columnist Gregg Doyel from covering Caitlin Clark, as well as the WNBA's Indiana Fever, after Doyel's remarks at Clark's introductory press conference.

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LSU's Mulkey Defends Team, Sparks Discourse Around Media's Treatment of Young Athletes

The score may have been settled on the court Monday between the LSU and Iowa women's basketball teams during an Elite 8 matchup, but the dialogue around how players are treated on and off the court continues this week.

Media & Technology

Buffs' Media Revenue Jumps 51 Percent in Deion Sanders' First Year as Head Football Coach

The University of Colorado saw a significant jump in multimedia rights revenue since the hiring of head football coach Deion Sanders.

Media & Technology

Former NBA Player Dropped From Broadcast Team Over Conduct at Youth Game

Former NBA player Matt Barnes has been removed from NBC Sports California's broadcast team after Barnes was seen yelling at officials and confronting a student play-by-play announcer at his son's high school basketball game in Los Angeles.

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CFP/ESPN Agree to 6-Year Extension Worth $1.3B Per Year

ESPN and the College Football Playoff are in agreement on a six-year, $7.8 billion extension that will make the network the home of the 12-team tournament through the 2031-32 season, sources briefed on the deal told The Athletic.

Media & Technology

New Technology Helps Keep Levi's Stadium Grass Greener for Playoffs

Despite steady rain during the San Francisco 49ers Divisional Playoff game Saturday night, the playing surface at Levi's Stadium was greener and healthier than it’s ever been at this time of year, thanks in part to a bank of grow lights.

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Media & Technology

ESPN, NCAA Ink New Media Rights Deal

ESPN and the NCAA have reached a new, eight-year agreement beginning Sept. 1, 2024, for NCAA championships media rights. The deal includes domestic rights to a record 40 NCAA championships – 21 women's and 19 men's events – and international rights to tho

Media & Technology

ESPN Apologizes for Shot of Woman's Exposed Breast During Sugar Bowl

ESPN apologized Monday night after video of a woman exposing her breast on Bourbon Street in New Orleans made its way into the network's broadcast of the Sugar Bowl.

Media & Technology

Women's NCAA D-I Volleyball Championship Breaks Attendance, Viewership Records

The 2023 NCAA Division I Women's Volleyball Championship broke the all-time collegiate volleyball attendance record for an indoor venue as 19,727 fans gathered in Amalie Arena in Tampa, Florida, to watch Texas defeat Nebraska to win the...

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Illinois City Taps AI Tech to 'Democratize' Local Sports Broadcasting

An Illinois city has announced a new approach to how local sports are made available to the public.

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Media & Technology

Notre Dame, NBC Agree to Extend TV Deal

Notre Dame and NBC announced Saturday that they have agreed to extend their media rights agreement, keeping Fighting Irish football on the network through the 2029 season.

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NCAA to Stream More Than 200 Championship Contests Through Partnership With Hudl

Hudl has announced an exclusive partnership with the NCAA and NCAA Digital, managed by Warner Bros. Discovery Sports, to stream more than 200 NCAA Division II championship contests in 2023-24.

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AB Show 2024 in New Orleans

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 19-22, 2024