Fitness Clubs Use Display Tech to Improve Member Experience

Fitness club operators and their clients live in an increasingly visual world, from the streaming media on their phones to the video walls in stores, airports and public spaces, to the screens on streaming exercise bikes. Display technology has become part of the way people experience life. Studies indicate that consumers don’t always note the presence of digital signage, interactive touchscreens and other visual experiences, but they definitely notice their absence. That’s because video has become an expectation — a means of communicating, informing, entertaining and collaborating. Implemented effectively, it can also be a differentiator in the competitive fitness market.

Fitness clubs have long offered televisions for their members to watch while working out. But as companies in related industries such as retail and hospitality have been learning, display technology can serve many purposes. From networked TVs to digital signage to video walls, fitness club operators are adopting new technology to communicate better, brand themselves more effectively, drive retention of existing members, generate new revenue streams, and engage with clients in new ways. Here are some to consider: [Photo courtesy: LG][Photo courtesy: LG]

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