Report: ESPN Exits Bidding for Big Ten TV Rights

Andy Berg Headshot
Mb Mg Bigten 01

The Big Ten, on its way to becoming a 16-team conference with the addition of USC and UCLA in 2024, is ending its 40-year relationship with ESPN. 

According to the Associated Press, which cited two people familiar with the negotiations, the Big Ten was looking for a seven-year deal worth $380 million per year to broadcast both football and basketball games. ESPN reportedly declined the deal. 

Both sources spoke to the AP on condition of anonymity because the negotiations were not being made public. 

ESPN has held television rights to Big Ten football since 1982, and the network shared football and basketball rights with Fox in the current contract, which ends in 2023. 

Fox, which owns 61 percent of the Big Ten Network, will remain the conference’s primary rights holder, with CBS and NBC set to join as partners, one of the people told The AP.

For $300 million per year, ESPN will be the exclusive home of the SEC under a contract begins in 2024. 

“The conference continues to have productive meetings with both linear and direct-to-consumer media partners,” the Big Ten  said in a statement on Tuesday.

The AP reports that a new set of deal that is expected to be worth $1 billion annually to the Big Ten will be announced soon. 

AB Show 2023 in Baltimore
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov 1-4, 2023
Learn More
AB Show 2023
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide