Nebraska Positioned for $300M Media Rights Deal with Playfly Sports

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The University of Nebraska is close to a 15-year $300 million media rights contract with Playfly Sports, which the school says will allow it the best chance to respond to the quickly changing nature of college athletics. 

The deal is subject to Nebraska Board of Regents approval at its meeting Sept. 30. 

“I was really impressed with their innovation and entrepreneurial thinking,” said athletic director Trev Alberts of Playfly, according to 24/7 Sports

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