New $76B Media Rights Package Puts NBA Nearly on Par With NFL

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While the NFL remains the top media attraction on the strength of its ratings and advertising prowess, the NBA solidified its hold on second place among professional sports leagues this week with a new 11-year, $76B rights package with ESPN/ABC, NBC and Amazon Prime Video.

As reported by The Associated Press, the deal will begin with the 2025-26 season. It will average $6.9 billion per season, and could top $7 billion if TNT is included in the mix. The NFL averages $10 billion per year through its five partner networks

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