As UCLA transitions to the Big Ten, the school has also inked a new 11-year multimedia rights partnership with JMI Sports that's set to begin in the 2024-25 season.
"As we begin a new era at UCLA as a member of the Big Ten Conference, we're excited to also join forces with JMI Sports to help us capitalize on a larger platform, from a multimedia rights perspective," said Martin Jarmond, The Alice and Nahum Lainer Family director of athletics. "Throughout the course of our conversations with Erik Judson and JMI Sports leadership, what continually stood out was their deep understanding not only of the ever-changing world of college athletics, but also of the history and value of the UCLA Athletics brand. With their home base being in Southern California, they have strong knowledge of both the local and national landscapes. It was apparent from the start that JMI Sports wanted to partner with UCLA, and we are looking forward to working hand-in-hand with them for many years to come."
According to a press release from UCLA, the school's collaboration with JMI will also focus on creating unique fan engagement opportunities, both on campus and in the broader Los Angeles market.
"We are thrilled to partner with UCLA Athletics to develop a first-class multimedia rights enterprise that will advance the business objectives of the Bruins," said Erik Judson, CEO of JMI Sports. "With an incredible history of success, including legendary student-athletes, coaches, and teams, UCLA has established itself as one of the most important brands in college athletics. We are committed to delivering innovative solutions that enhance the fan experience, elevate the Bruins' brand, and create lasting value for all stakeholders to build on their storied legacy."
UCLA Athletics joins JMI Sports' portfolio, which also includes University of Utah, University of Kentucky, Notre Dame, University of Pittsburgh, University of Georgia, and San Diego State University.
