Cal Creates New Position — Associate Athletics Director for NIL

Paul Steinbach Headshot
Cal Logo

The University of California on Monday announced that Justin DiTolla has been named the first Associate Athletics Director for Name, Image and Likeness (NIL) at Cal.

"Sometimes just the creation of a new position tells you more than the person who will fill that role," wrote Jake Curtis for Cal Sports Report, part of Sports Illustrated's FanNation. "DiTolla has nearly 15 years of experience in intercollegiate athletics, so he seems qualified.  But the fact that Cal thought it necessary to create an associate athletic director position to oversee athletes’ NIL concerns at the school speaks volumes about the importance of NIL."

Log in to view the full article
Page 1 of 75
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide