Study: Big 12 Communities Could Lose $1B in Shake-Up

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Two of the highest-profile athletic departments in the country changing conferences will have a ripple effect across a number of colleges and communities.

According to a study by The Perryman Group, the impending transition of Texas and Oklahoma from the Big 12 Conference to the Southeastern Conference will lead to significant financial losses for the remaining Big 12 schools due to factors like smaller television deals and lower attendance.

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